How To Get The Most SEO And Web Traffic Benefits From Blogging
Search engine optimization, or SEO, is the act of changing or optimizing your website and its content so that search engines find it relevant and useful for certain topics. You are able to select the most suitable themes through the use of certain keywords in your website.
When surfers search on a search engine they are presented with a list of results for that search term. These results are called search engine results pages (SERPs) and generally speaking, websites that appear at the top of the SERPs will receive a lot of traffic from searchers to their websites.
To determine your position on the SERPs, search engines use their own algorithms. While no one knows for sure what these algorithms are, it is widely accepted that your website needs to be easy to navigate, popular and relevant.
Easy navigation means that every page on your site should have text links. If you use the Flash menu system, you should include a sitemap so that search engines and visitors can quickly and easily find their way to your entire website.
To make your website appear popular you have to get links to your site. While these links were generated by search engines rather than because visitors to your site actually found your content useful, it is common to launch reciprocal link campaigns or generate inbound links. Reciprocal link means a website links to you in exchange for a link to its own site.
Relevance is judged by your content. By including keywords you place in your site's metatags throughout your content and in certain places within your site, you are indicating to search engines that your website contains relevant information.
By combining these factors you can effectively convince search engines that you deserve to be near the top of their SERPs. However, if you don't fully understand what you are doing, it can take time and a lot of effort.
The best way to get people and search engines (which means more people) to your website is to get relevant inbound links. If you have a new gimmick on your website it can be easy because everyone will be connecting with you.
However, with a basic, solid web page the process might be more difficult and slower. How do you get people to link to you?
The best way to empty your wallet! Okay, kidding, but first we'll learn how easy it is.
For example there is a pay for blogging service that will cost you at least $5 per blog post (ie: per link) and maybe $25 or more. Now that will eat up your budget even faster. These paid blog links do not come with any guarantee. You may get a lot of visitors and you may not get any.
Why is SEO important for marketing?
Pay per click is another great option for spending all your money. This will definitely bring you visitors and you will know how much each one costs. this much only. There is no long term benefit. Ads appear as long as you pay for them. When your money isn't on the table, you don't exist!
You can buy links everywhere and again it may cost you a pretty penny, you may or may not get suitable results but when you stop paying for the results (good or bad). You gain nothing for the future.
Now a great way to get blog visitors and develop long term returns. Blog posts last a long time. The trick here is to get people to blog about your website without a bundle of your hard earned money.
Becoming a guest blogger is a great idea. This will be where you write blog posts for other people's blogs. Read: Your Links To Someone Else's Website For Free!
It puts you in the driver's seat for a few reasons. First of all you have control over what is said. Secondly, if you do good work then you can get opportunity to do regular blog posts. This will build an audience on the blog for your writing and will translate into more and more quality traffic for your website.
The key to being a great guest blogger is to write short (3 to 6 or so paragraphs) posts that are interesting, informative, humorous and relevant to the topic of the blog (and your website). Of course they should have a link to your website. Don't overdo the linking. Don't make it sound like an advertisement or something you just cut and pasted from your website.
A few minutes to compose some well thought-out paragraphs can do wonders for your web traffic. Keep looking for guest blogging opportunities and never use the same post for more than one blog. One post can bring traffic of a lifetime.
This can be your most effective way to grow quality web traffic and increase your SEO for your website(s).
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