What Is Digital Marketing

 What Is Digital Marketing

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. When you get down to it, digital marketing is simply marketing.

Digital marketing is the act of promoting and selling products and services by leveraging online marketing strategies such as social marketing, search marketing and email marketing. When you come down to it, digital marketing is simply marketing. Digital marketing can be broadly broken into 7 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics.

What Are The Types Of Digital Marketing?

Search Engine Optimization

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic or web pages from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic.

Pay-per-Click

PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. PPC (pay-per-click) marketing is a form of online advertising in which advertisers accrue costs when users click their ads

Social Media Marketing

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. Social networking websites are based on building virtual communities that allow consumers to express their needs, wants and values, online.

Content Marketing

Content marketing is a strategic marketing approach, focused on creating and listing valuable, relevant and efficient content to attract and retain a clearly defined audience, and to drive ultimate, profitable customer action.

Email Marketing

Email marketing is the act of sending a business message, usually using email to a group of people. In its broadest sense, every email sent to a potential or current customer can be considered email marketing. This includes sending emails, requesting merchandise, or using email to make sales or donations.

Mobile Marketing

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching the target audience on your smartphone, tablet and / or other mobile devices through websites, email, SMS and MMS, social media and apps. In recent years, customers have started shifting their focus (and dollars) to mobile.

Marketing Analytics

Marketing analytics is the practice of managing and studying matrix data to determine the ROI of marketing efforts such as call-to-action (CTAs), blog posts, channel performance, and thought leadership pieces and identify improvement opportunities. The goal of marketing analytics as a practice is to use these patterns and findings to optimize future campaigns based on what was successful.

If you’re curious which channels this style of marketing includes, here’s a list of digital marketing examples:

Search Engine Optimization (SEO)

Email Marketing/Marketing Automation

Content Marketing

Social Media Marketing

Pay Per Click (PPC)

Affiliate Marketing

Native Advertising

Online PR

Inbound Marketing

1. Digital Marketing Overview Referral Digital marketing module refers to advertising distributed through digital mediums such as search engines, websites, social media, email, and mobile apps. While the term covers a wide range of marketing activities, not all of which are universally agreed upon, we will focus on the most common types below. Digital Marketing Overview This module allows you to analyze the future of digital marketing. You can develop your future in digital marketing as there are fast growing career options for all.

2. Website planning and building your website is a very simple way with the powerful and easy platform of WordPress. Start with Word Press in minutes and make changes to your site in seconds. Register a unique .com, .net, .org, or .me domain for your website that can help you identify your business on the Internet and start using it in a professional way. After some efforts in advertising, you can get an online presence in a few steps. You can map your existing website to WordPress and customize your website in a few easy steps.

3.Social Media Optimization Social media optimization is that the goal is to generate web traffic and raise awareness for a website. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share website links on social media and networking sites. The social media optimization course also refers to software tools that automate this process, or website experts who initiate this process for customers. Social media is very important as a social media specialist.

1. Search Engine Optimization (SEO):

The most trending and sustainable digital marketing module is to be Search Engine Optimization (SEO) in 2020. Sixty-seventy thousand people search Google for every passing second. About 61% of marketers believe that SEO has proved to be a breakthrough for digital marketing.

Businesses with marketing strategies have now started allocating about 41% of their marketing budget to SEO. By the end of the year 2020 it can expect to reach 45%. This confirms how businesses understand and value SEO.

2. Search Engine Marketing (SEM):

Followed by SEO, SEM is the second most important module for understanding digital marketing. Once you know what SEO is, how it works and what factors contribute to it, the next step will be to adopt this knowledge for digital advertising.

3. Social Media Marketing (SMM):

The major factors contributing to your site's online presence and engagement are either through SEO or social media. And since we are talking about digital marketing, the most digital thing about internet which will help to reach maximum people should be social media. Digital marketing is incomplete without a social media campaign. So, it is important to study SMM as well as SEO.

5. Email Addresses:

Email marketing has existed since the existence of the Internet. This is the most effective way to target audiences and convert them into loyal customers.

6. SEO Reporting:

You understand SEO and start implementing marketing strategies for SEM, but, what next? How will you know or track that the measurements taken for effective marketing are working?

7. Digital Marketing Metrics and KPIs:

In the SEO report, we talk about installing Key Performance Indicators (KPIs). But are there necessary KPIs or metrics that would set up a better SEO report? This is a question that most digital marketers deal with.

8. Google Tools for Digital Marketing:

If you think people use Google primarily as a search engine then you are wrong, it is much more than that. Its various marketing tools have made digital marketing so easy for small businesses. Also, Google marketing tools are cost effective and provide the best possible results.

Online Marketing

Online marketing is the practice of leveraging a web-based channel that spreads a message about a company's brand, products, or services to its potential customers. Methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, Google AdWords, and more. The aim of marketing is to reach potential customers through channels where they spend their time online reading, searching, shopping and socializing.

Digital Marketing Agency

Offline marketing is the practice of leveraging a web-based channel that spreads a message about any company's brand, products, or services to its potential customers. The processes and techniques used for offline marketing include email, social media, display advertising, search engine optimization, Google ad management and much more. The aim of marketing is to reach potential customers through sections where they spend their time online reading, searching, shopping and socializing.

Digital Marketing Company

Digital Marketing Agency offering customized plans to suit your marketing objectives. The capabilities, reliability and longevity of a digital agency can be of great concern to those looking for the right agency to build their online presence and help their business grow.

Digital Marketing Strategy

Digital marketing is the marketing of products or services using digital technologies through the Internet, social media, mobile phones, or any other digital medium. It is also an umbrella term that incorporates various marketing strategies such as social media marketing, search engine optimization, and email marketing.

Here are some of the digital marketing tactics:

Search Engine Optimization (SEO)

Pay-Per-Click (PPC) Marketing

Webinar Production

Content Marketing (Blogging & Article Writing)

Downloadable Content Offerings (eBooks, Whitepapers, Webinars)

Email Marketing

Social Media Marketing

Video Production

Website Design A/B Testing

Landing Page Strategy

Call-To-Action Strategy

Link Building/Earning

Infographic Design

Marketing Automation

Lead Nurture Strategy

Public Relations (PR)

What is Internet Marketing?

Internet marketing a pretty broad term that encompasses a range of marketing tactics and strategies – including content, email, search, paid media, and more. Internet marketing, also known as online marketing, involves promoting a brand and its products and services to an online audience using the Internet. With Internet marketing, you use a combination of online strategies to help you build a better relationship with your audience and attract more interested leads.